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Is short-term rental legal in Hilton Head Island, SC?

Hilton Head adopted its STR permit ordinance in 2023: every short-term rental needs a town permit, with occupancy tied to bedrooms, parking and septic facts — a resort town professionalizing a market it has no intention of banning.

Rules checked October 2026

Run the Hilton Head Island verdict on your facts

What counts as a short-term rentalHilton Head adopted its STR permit ordinance in 2023: every short-term rental needs a town permit, with occupancy tied to bedrooms, parking and septic facts — a resort town professionalizing a market it has no intention of banning.
Permit / licenseSTR Permit (Town) — issued by Town of Hilton Head Island
FeePermit about $250 per year (town schedule)
RenewalAnnual renewal
Primary-residence ruleNone — the island regulates the rental, not the resident.
Whole-home rentalWhole-home rental is the standard permitted product.
Night cap—
Guests / occupancyOccupancy = 2 per bedroom + 2 pattern, per the permit
Minimum stayNone
ZoningTown permit citywide (island-wide); the plantation regimes inside the gates are the private layer that decides many real cases.
Density / scarcityNo density cap found in the current rules
FinesUnpermitted operation draws town fines and permit consequences; plantation (HOA) rules layer privately and are enforced by the plantations themselves
TaxesState + local accommodations taxes accompany the permit.
Platform dutiesPermit numbers in ads.
State layerNo state preemption. Charleston, Hilton Head, Columbia and the Grand Strand each license differently; state bills to preempt have been debated but not passed.

What trips hosts in Hilton Head Island

  • Hilton Head's two-layer reality: the town permits, the plantations decide — the private layer is the senior partner on this island.

The private layer still applies

These are the city's rules. Your HOA, condo board, lease or mortgage can say no on top of them — that layer is printed as a warning in the checker, never merged into the city's verdict.

Read the private-layer guide →

Sources: Hilton Head Island Mun. Code (STR Ordinance, 2023) · Town STR program. Rules checked October 2026.

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